The National Religious Media Company; through LOVE FM and LOVE TELEVISION, strives to enlighten Jamaicans as to their rights to religious freedom and freedom of expression with creative exposure of artistic endeavours in music, the performing arts and enlightened discourse, free from patronage, conflict or confrontation.

The mission represents a commitment to exposure of traditional and contemporary religious thought, to spiritual self development, to the propagation of responsible religious family life and to the everlasting pursuit of religious and harmonious nation building.